An experience should start with an intention: learning about an audience, presenting a product, facilitating connections or encouraging participation. This intention helps choose the activity and the information you actually need to collect.
Design simple journeys and clearly explain what is expected of each participant. Define how data will be used and ensure the appropriate permissions are considered.
To assess the result, compare participation, completion and perceptions of the experience. Combine metrics with attendee feedback. You can review Connectify Experience with the commercial team to define the scope and modules suited to each project.