Event communication can’t rely on manual email chains or scattered messages. You need to reach the right person, at the right time, through the right channel.. El módulo Communications de Connectify centraliza notificaciones, correos y recordatorios antes, durante y después del evento, para mantener a tu audiencia informada y comprometida.
What This Module Does for Your Event?
- Email campaigns and alerts—all in one place
Launch campaigns, send updates, and stay connected with attendees and teams without switching between tools. - Automated support for frequently asked questions
Provide instant answers to common registration, access, or agenda questions, reducing your team’s operational workload. - Targeted messages by segment or role
Send key information to specific groups (e.g., speakers, sponsors, VIPs, staff) to increase message relevance. - Automated transactional emails (registration and payment)
Confirmations and access details are sent automatically—no manual intervention needed—speeding up the registration process. - Real-time in-platform notifications
Publish contextual announcements and reminders while the event is live.
Used Cases That Enhance the Experience
- Pre-evento:
- Secuencia de bienvenida + recordatorios con CTA a completar perfil y elegir sesiones.
- Instrucciones personalizadas por tipo de pase (general, VIP, staff
- Durante el evento:
- Alertas de “próxima sesión” y cambios de sala en tiempo real.
- Mensajes dirigidos a grupos (speakers, patrocinadores) con logística al instante.
- Post-Event:
- Automatic delivery of thank-you notes, materials, and certificates.
- Segmented surveys and NPS to improve future editions.
Best Practices to Maximize Engagement and Action
- Segment by role and behavior:tailor subject lines and content to the value each audience expects.
- Set a clear contact calendar:define how many touchpoints you’ll have before, during, and after the event to avoid oversaturation.
- Keep subject lines short and clear:focus on benefits (e.g., “Your Pass and Today’s Session Access”).
- Automate transactional emails:confirmations and access links should always be automatic to shorten response times.
- Combine email and in-app alerts: double visibility during critical moments (e.g., door openings, schedule changes).
Key Metrics to Monitor
- Open rate by segment (VIPs, speakers, sponsors, general attendees).
- CTR and clicks on key CTAs (download agenda, confirm attendance).
- Response time to frequent inquiries (before and during the event).
- Delivery and bounce rates of transactional emails (registration/payment).
- Engagement with in-app notifications (views, clicks, completed actions).
Tracking these metrics allows you to fine-tune subject lines, timing, and segmentation to boost conversions and satisfaction.
The Advantage of Working Within the Connectify Ecosystem
The Communications Module integrates seamlessly with registration, payments, check-in, content, and analyticsso you can automate confirmations, segment by pass type, and trigger contextual notifications without friction or external dependencies.
Ready to professionalize your event communication and cut down manual work?
Book a demo and discover how to set up campaigns, targeted messages, and automated emails in minutes with Connectify.
